https://www.katrinapalanca.com/blog daily 0.75 2021-11-07 https://www.katrinapalanca.com/blog/what-do-we-have-in-common monthly 0.5 2021-11-07 https://images.squarespace-cdn.com/content/v1/60a7b4c54fd36665ebf623bd/a5ba41c2-c697-419c-be53-7cd456e512b0/16C71CFC-5131-4803-8695-06382F57423C-5902A4D7-758D-4327-A259-08CA5A2A3A78.JPG Blog - What do we have in common? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.katrinapalanca.com/blog/what-do-you-need-to-be-happy monthly 0.5 2021-11-07 https://images.squarespace-cdn.com/content/v1/60a7b4c54fd36665ebf623bd/0b43966b-8aa6-420b-990d-d331a846b129/CM7A9244.jpg Blog - What do you need to be happy? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.katrinapalanca.com/blog/how-do-you-prioritize-your-work monthly 0.5 2021-11-07 https://images.squarespace-cdn.com/content/v1/60a7b4c54fd36665ebf623bd/b62bcc0e-47dc-4699-8aba-da8a729e2720/CM7A9123.jpg Blog - How do you prioritize your work? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.katrinapalanca.com/blog/how-to-trust-your-intuition-and-listen-to-your-gut monthly 0.5 2021-09-12 https://images.squarespace-cdn.com/content/v1/60a7b4c54fd36665ebf623bd/1631480490313-UQ1WCBPJVY5J0017BXMQ/C329A838-43A0-4F43-8F49-3876C6B56AB8-1AB1AD98-02EB-472D-9344-109E4BAE53E7+%281%29.jpeg Blog - How do you trust your intuition and listen to your gut? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.katrinapalanca.com/blog/how-do-you-get-over-the-fear-of-your-bosses-and-coworkers-reading-your-blog monthly 0.5 2021-09-05 https://images.squarespace-cdn.com/content/v1/60a7b4c54fd36665ebf623bd/1630264321718-QR2KZMKQDAUTPIZ289T9/CM7A9391.jpg Blog - How do you get over the fear of your bosses and coworkers reading your blog? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.katrinapalanca.com/blog/how-do-you-force-yourself-to-get-off-of-work-on-time monthly 0.5 2021-08-22 https://images.squarespace-cdn.com/content/v1/60a7b4c54fd36665ebf623bd/1629666951038-8HT5NUN54RXIQ6LAPJ56/CM7A9305-2.jpg Blog - How do you force yourself to get off of work on time? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.katrinapalanca.com/blog/why-is-it-so-hard-to-ask-for-help monthly 0.5 2021-08-22 https://images.squarespace-cdn.com/content/v1/60a7b4c54fd36665ebf623bd/1629663690722-ZB01T1V7T0DMQ511CWYR/CM7A9294.jpg Blog - Why is it so hard to ask for help? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.katrinapalanca.com/blog/tag/career monthly 0.5 https://www.katrinapalanca.com/home daily 1.0 2021-11-07 https://images.squarespace-cdn.com/content/v1/60a7b4c54fd36665ebf623bd/1629139453538-V9XUVJPL3VL0AV1UI0SZ/KATRINA+PALANCA Home - After graduating from college, I emptied my savings account and moved from Guam to New York City—with no contacts and enough to survive three months. I learned how to find and open doors of opportunity that eventually led me to a career in San Francisco and, now, San Antonio. But it all started with a really big bet I made when I was 19. https://images.squarespace-cdn.com/content/v1/60a7b4c54fd36665ebf623bd/1629483520024-ALYJEEZAE4UEX3V7TA4U/AV_LOGOWALL_CLIENTX-01.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.katrinapalanca.com/contact daily 0.75 2021-08-18 https://www.katrinapalanca.com/about daily 0.75 2021-08-27 https://images.squarespace-cdn.com/content/v1/60a7b4c54fd36665ebf623bd/1629232569681-N4LLTTQGIBXSKACWP0VV/CM7A8819+%281%29.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60a7b4c54fd36665ebf623bd/1629233363472-KZDUJCY8YGYWFGOHE1R4/CM7A9228+%281%29.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60a7b4c54fd36665ebf623bd/1629233538710-6N7294PKTQ0LQND0Q2YP/CM7A9369+%281%29.jpg About - Dave and I moved to San Francisco so that I could be at Twitch’s headquarters, where I figured I’d learn about gaming the quickest. And there was a lot to learn. https://images.squarespace-cdn.com/content/v1/60a7b4c54fd36665ebf623bd/1629233818278-NW1D6FFMVRXRB9Q9BVZ3/Katrina+Palanca About I realized that just by sharing my stories, I might be able to help other young women believe in their greatness. That is my mission. https://images.squarespace-cdn.com/content/v1/60a7b4c54fd36665ebf623bd/1629231950438-71P16VC5YXAFJBUO6W4B/CM7A9101+%281%29.jpg About - There was no backup plan. If my account reached zero and I failed to turn this recent graduate program into a full-time gig with the PR firm, I would be moving back home to Guam. I thought about all of the bold decisions I made to get to this point, starting with the day I left home and stopped speaking to my parents just three years earlier. https://images.squarespace-cdn.com/content/v1/60a7b4c54fd36665ebf623bd/1629232789122-8U0CYW853SQDZVKGRFJH/Katrina+Palanca About - With just the dim light of the movie credits lighting up her face, Sita asked, “do you really want to become a doctor?” I said that I did. I’ve dreamt about it since I was a little girl. “But were those your dreams or your parents’ dreams?” Auntie Jacque chimed in. “It’s my dream,” I insisted. https://images.squarespace-cdn.com/content/v1/60a7b4c54fd36665ebf623bd/1629234043672-L846K8CRC7FDGQRTZFCM/Katrina+Palanca About - Most recently, I was the Director of Sponsorship Strategy & Operations at Twitch, where I led the commercialization of sponsorship properties across gaming, esports and new verticals. Prior to Twitch, I led the Global Marketing Solutions team at Barclays Center, the Brooklyn Nets and the New York Islanders, where I worked on a team that launched the inaugural NBA jersey patch partnership. At heart, I will always be a writer, having started my career as a reporter for the Pacific Daily News in Guam USA. https://www.katrinapalanca.com/writing daily 0.75 2021-08-22 https://www.katrinapalanca.com/writing/scar-tells-unlikely-war-tale monthly 0.5 2021-08-20 https://images.squarespace-cdn.com/content/v1/60a7b4c54fd36665ebf623bd/8f7555ef-ed8e-4363-950c-005f97c1164c/Pacific_Daily_News_Thu_Jul_19_2012_.jpg Writing - Scar Tells Unlikely War Tale https://images.squarespace-cdn.com/content/v1/60a7b4c54fd36665ebf623bd/ce5e3642-911f-4c52-bdd0-e483b0bfeb99/Scar_Tells_Unlikely_War_Tale_2.jpg Writing - Scar Tells Unlikely War Tale https://images.squarespace-cdn.com/content/v1/60a7b4c54fd36665ebf623bd/604348ff-c947-4c1f-b6c7-83f0e8e1bdc6/OLIVA_-_Clearing_The_Record.jpg Writing - Scar Tells Unlikely War Tale https://www.katrinapalanca.com/writing/prisoner-of-war-families-connect monthly 0.5 2021-08-20 https://images.squarespace-cdn.com/content/v1/60a7b4c54fd36665ebf623bd/b65a902f-cbb5-4393-b5ab-83fe99747477/POW_families_connect.jpg Writing - Prisoner of War Families Connect https://images.squarespace-cdn.com/content/v1/60a7b4c54fd36665ebf623bd/0b926d4d-534a-4df7-a94f-0f52d2027eeb/POW_families_connect_2_jpg.jpg Writing - Prisoner of War Families Connect https://www.katrinapalanca.com/writing/mixologist-kelly-woo monthly 0.5 2021-08-20 https://images.squarespace-cdn.com/content/v1/60a7b4c54fd36665ebf623bd/dd8b0c4e-374b-43f2-bc38-1ff781e05183/Mixologist_KElly_Woo.jpg Writing - Mixologist: Kelly Woo https://images.squarespace-cdn.com/content/v1/60a7b4c54fd36665ebf623bd/56588b31-8c0a-4e5a-b2d1-d81329fbbd5c/Mixologist_Kelly_Woo_2.jpg Writing - Mixologist: Kelly Woo https://www.katrinapalanca.com/writing/lots-of-art monthly 0.5 2021-08-20 https://images.squarespace-cdn.com/content/v1/60a7b4c54fd36665ebf623bd/c10b02ad-8e8a-4375-b69a-71ec7fff4356/Tattoo_Issue_2.jpg Writing - Lots of Art https://images.squarespace-cdn.com/content/v1/60a7b4c54fd36665ebf623bd/70ed7e37-1214-4234-9f08-4173fa63a306/Tattoo_Issue_3.jpg Writing - Lots of Art https://images.squarespace-cdn.com/content/v1/60a7b4c54fd36665ebf623bd/57d5d810-f95d-4955-b654-d8eb6e88290e/Tattoo_Issue_4.jpg Writing - Lots of Art https://www.katrinapalanca.com/marketing daily 0.75 2021-08-22 https://www.katrinapalanca.com/marketing/inaugural-nba-jersey-patch-partnership monthly 0.5 2021-08-20 https://images.squarespace-cdn.com/content/v1/60a7b4c54fd36665ebf623bd/1629479498889-2DXGHPGTKESHIINZ8IMJ/Screen_Shot_2020-08-16_at_10_28_28_PM.png Marketing - Inaugural NBA Jersey Patch Partnership - In February 2017, the Brooklyn Nets announced that Infor, a global leader in cloud software, would be the team’s inaugural jersey patch partner. As the lead of the Global Marketing Solutions team, my role was to lead the development of the unprecedented sponsorship program and create the sales collateral to represent the never-been-done-before partnership. We built the partnership on four pillars: (1) team performance, (2) fan experience, (3) team business operations, and (4) jersey patch sponsorship. Though the inaugural jersey patch story took over most headlines, the jersey patch branding was more than a logo slap. The Brooklyn Nets and Infor agreed to work together to develop a digital hub designed to help Nets General Manager Sean Marks and the team’s Basketball Operations department make data-driven decisions to affect performance on the court. https://images.squarespace-cdn.com/content/v1/60a7b4c54fd36665ebf623bd/1629477842401-CP972J50C9BC4JETZ27L/Bloomberg_logo.png Marketing - Inaugural NBA Jersey Patch Partnership - Make it stand out Bloomberg https://images.squarespace-cdn.com/content/v1/60a7b4c54fd36665ebf623bd/1629477885740-BN4SS0KT6A422ANPP91E/Hypebeast-Logo-512-2.png Marketing - Inaugural NBA Jersey Patch Partnership - Make it stand out Hypebeast https://images.squarespace-cdn.com/content/v1/60a7b4c54fd36665ebf623bd/1629477732301-V6GNO5M3K3518M8C2GTD/Forbes_logo.png Marketing - Inaugural NBA Jersey Patch Partnership - Make it stand out Forbes https://www.katrinapalanca.com/marketing/hondas-first-partnership-in-esports monthly 0.5 2021-08-20 https://images.squarespace-cdn.com/content/v1/60a7b4c54fd36665ebf623bd/1629479094440-KJ0WGH8KA8SJV82DBTYM/SBJ_logo.jpg Marketing - Honda's First Partnership in Esports - Make it stand out Sports Business Journal https://images.squarespace-cdn.com/content/v1/60a7b4c54fd36665ebf623bd/1629478772834-H7RX0X2OVY4NSEW2YV0M/Honda_2.jpg Marketing - Honda's First Partnership in Esports - Through activations like Honda Stage and the Honda Civic Tour, Honda has always connected with young consumers through their passion points. In 2019, passion points expanded to include esports. In sculpting the partnership, our greatest challenge would be figuring out how a non-endemic brand could connect with gamers. The answer: lean into Honda’s core values of imagination, determination, and perseverance. In 2019, we announced Honda as the Official Automotive Partner of Team Liquid. The anchor of the partnership would be Level Up -- a six-part docuseries that followed three Team Liquid rosters who came up short in competition in 2018. Through shared attributes of imagination, determination, and perseverance, the teams would either claw their way to victory or risk another shortcoming. In 2020, we evolved the story to spotlight players instead of full rosters. The same attributes, but focused on the origin stories of players. Origins, driven by Honda, tells the story of six players who have had to pioneer their career paths as the first generation of esports athletes. Honda’s branded content strategy is supported by a comprehensive partnership strategy, inclusive of a prominent jersey patch, custom esports commercials featuring Team Liquid players, vehicle integration, and experiential activation at TwitchCon 2019, and branded social media content for always-on messaging. https://images.squarespace-cdn.com/content/v1/60a7b4c54fd36665ebf623bd/1629478738531-UA65Q77KOQIUQJDKHVDN/HondaCircuitHero.jpg Marketing - Honda's First Partnership in Esports - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60a7b4c54fd36665ebf623bd/1629478629062-37ISSVCWUUB7AE80O4YK/TC19-Honda-1.jpg Marketing - Honda's First Partnership in Esports - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60a7b4c54fd36665ebf623bd/1629478865898-BPSKRS672TMJRABT9CPW/adweek_logo.png Marketing - Honda's First Partnership in Esports - Make it stand out Adweek https://images.squarespace-cdn.com/content/v1/60a7b4c54fd36665ebf623bd/1629478916696-N80MKQRPDK031HVIARGF/adage.png Marketing - Honda's First Partnership in Esports - Make it stand out AdAge https://images.squarespace-cdn.com/content/v1/60a7b4c54fd36665ebf623bd/1629478651304-ZOL6JWOTOSWHJCCE4L64/honda_level_up.jpg Marketing - Honda's First Partnership in Esports - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60a7b4c54fd36665ebf623bd/1629479048773-V74T3JJCA0HN21SEEYDN/esports_insider.png Marketing - Honda's First Partnership in Esports - Make it stand out Esports Insider https://images.squarespace-cdn.com/content/v1/60a7b4c54fd36665ebf623bd/1629478667947-704BSKCL9QOKYIHXP4M4/Origins_2.jpg Marketing - Honda's First Partnership in Esports - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60a7b4c54fd36665ebf623bd/1629478974448-FJBMXLUU3152QHXSMU72/esports_observer_logo.png Marketing - Honda's First Partnership in Esports - Make it stand out Esports Observer https://www.katrinapalanca.com/marketing/jersey-mikes-creates-culture-on-gameday monthly 0.5 2021-08-20 https://images.squarespace-cdn.com/content/v1/60a7b4c54fd36665ebf623bd/1629479921925-ZJP5V9B9F1E92KQ55ULT/image-asset.png Marketing - Jersey Mike's Creates Culture on Gameday - Make it stand out Esports Insider https://images.squarespace-cdn.com/content/v1/60a7b4c54fd36665ebf623bd/1629479836128-9BB7ADTCM7CR7YOHCW29/Jersey_Mike_s_2.jpg Marketing - Jersey Mike's Creates Culture on Gameday - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60a7b4c54fd36665ebf623bd/1629479748074-CBTWYMVQX9OIFN9T2T9T/image-asset.jpeg Marketing - Jersey Mike's Creates Culture on Gameday - When you think of Sunday + wings + pizza, what sport comes to mind? Esports didn’t have that equivalent. What excited me the most about joining esports was the opportunity to create culture. In partnership with Jersey Mike’s, we architected a program to cultivate the fan habit of ordering subs on gameday. We designed an always-on program that combined access, offers and experiences for fans to not only drive orders but build affinity throughout the year. Access: We debuted the Jersey Mic’d social feature, which gave fans never-before-heard access to in-game communications during exciting moments in games. The sound snippets were posted on Team Liquid’s social media handles and promoted from player accounts. Offers: When Team Liquid wins, fans win. Subs for Dubs is a weekly promotion that gives fans a special offer – like Buy One Get One free – on their Jersey Mike’s order after Team Liquid win. Experiences: Jersey Mike’s prides themselves on serving “A Sub Above” – sandwiches made with high quality ingredients that are a level above everyone else. Together, we launched “A Fan Above” – an annual fan sweepstakes to search for Team Liquid’s biggest fan. Winners received a “player for a day” experience, starting with signing a player contract, touring the Team Liquid training facility, and traveling to TwitchCon for an unforgettable experience. From dance videos to essays to fan art, the Fan Above competition brings out the best Team Liquid fans every year. https://images.squarespace-cdn.com/content/v1/60a7b4c54fd36665ebf623bd/1629479821144-AW7QJ1AA8V6FNGKLG71F/Jersey_Mike_s_1.jpg Marketing - Jersey Mike's Creates Culture on Gameday - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60a7b4c54fd36665ebf623bd/1629479960926-W6OKY63AEHGSRIE8ZAP8/esports_observer_logo.png Marketing - Jersey Mike's Creates Culture on Gameday - Make it stand out Esports Observer https://www.katrinapalanca.com/marketing/nycb-live-snags-naming-rights-of-coliseum-in-new-york monthly 0.5 2021-08-20 https://images.squarespace-cdn.com/content/v1/60a7b4c54fd36665ebf623bd/1629480450480-2KXZRRO9S6DTMW83SM1M/image-asset.jpeg Marketing - NYCB LIVE Snags Naming Rights of Coliseum in New York - In August 2015, Nassau Coliseum closed its doors to begin a 20-month-long, $180 million renovation. At around the same time, work began to find a new naming rights partner for Nassau Coliseum. Lovingly nicknamed “The Barn” by the Long Island community, Nassau Coliseum was a cherished county venue. Even before Nassau Coliseum opened its doors, the arena’s site occupied 63 acres of Mitchel Field, a former Army/Air Force base. This was not a sterile, shiny new building, but rather a building that housed parents’ and grandparents’ memories. The site’s naming rights partner needed to reflect the values of the surrounding community, and New York Community Bank – founded on Long Island in 1859 – seemed to be the right fit. My role during the project was to develop the brand story for our potential naming rights partner, create collateral to manifest the vision, and connect the dots between the brand’s values and what BSE Global looked to accomplish through the venue. “By bringing together top-notch financial services and world-class entertainment, NYCB is taking a leadership role ensuring Long Island becomes an even greater place to live, work, and play," said Andrew Kaplan, Executive Vice President of Retail Products and Services at NYCB, in a press release. “For a long time we have enthusiastically supported our veterans, and NYCB is especially proud that this partnership provides a lasting tribute to Long Islanders who have served our country.” https://images.squarespace-cdn.com/content/v1/60a7b4c54fd36665ebf623bd/1629480579388-C765F6ANHRUAMGDRQLZS/NYCB_7.jpg Marketing - NYCB LIVE Snags Naming Rights of Coliseum in New York - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60a7b4c54fd36665ebf623bd/1629480609389-ES8UVBHXMMJ2J7VULI8H/NYCB_8_.jpg Marketing - NYCB LIVE Snags Naming Rights of Coliseum in New York - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60a7b4c54fd36665ebf623bd/1629480711285-NDW5O0WK4EGAHIVW5661/newsday_logo.png Marketing - NYCB LIVE Snags Naming Rights of Coliseum in New York - Make it stand out Newsday https://images.squarespace-cdn.com/content/v1/60a7b4c54fd36665ebf623bd/1629480620097-ASB38N4SZQ3R8TQEBY1M/NYCB_6.jpg Marketing - NYCB LIVE Snags Naming Rights of Coliseum in New York - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60a7b4c54fd36665ebf623bd/1629480671049-DNZB3G0TLDHDFSZ99ZWT/sbj_daily_logo.png Marketing - NYCB LIVE Snags Naming Rights of Coliseum in New York - Make it stand out Sports Business Journal Daily